Now you can increase your
as much as 917%
with a simple,
proven formula for creating much
more effective web copy...
Do all your web
promotions get the results you're really after? Are they as profitable as you'd like them to
Even if your web marketing pieces
are doing alright -- wouldn't you like to increase your results substantially, even by as much as 9
One of Bob Serling's clients did
just that. Using what I'm about to show you, he increased his profits by 917%. Many others increased their profits
by 300% or more, as well.
How have Bob's clients managed to
produce such remarkable results time and time again? And how can you start enjoying similar results with your web
The answer is simple. If you want
to improve your sales and profits exponentially, the secret to doing it is: More powerful concepts and
It's really that easy. Look, I
don't care how great your product or service is, how attractive the design of your web site may be, what opt-in
lists you're using, how high you place in the search engines, or how unique any other component of your web
marketing might be.
It's all a waste of time if you
don't have the kind of powerful, compelling sales copy that converts the maximum number of prospects to cash-paying
The bottom line is this: If you
don't do an exceptional job of motivating your prospects to take immediate action... if you bore them for one
second... if you confuse them... or don't do the strongest job possible of closing them once you have their
attention... You're cheating yourself out of all the profits you could be
I'm sure you know from experience
that this is absolutely true. Haven't you had days when the traffic to your site broke all previous records -- but
sales didn't budge at all?
Or haven't you created copy to
revamp your home page or copy for a new promotion on your site you were sure would sell like crazy -- only to have
it fail dismally?
Bob has heard this story many
times before -- because over 90% of his clients tell him they've been through this.
They also tell him they wish they
were much better at writing web copy. Or they knew more about how to effectively judge and improve the copy they
get from copywriters they hire.
Here's How To Put An End To Poor
And Start Increasing Your Sales And
Profits Right Away
If you'd like to put an end to the
dismal results you've been getting... if you'd like to be able to write the kind of copy that makes products
disappear off the shelves and sells services like crazy... if you'd like to super-charge the performance of every
web marketing piece you create, I've got good news for you.
Bob has just created a powerful
new program that will show you, step-by-step, everything you need to know to craft the tightest, most compelling
copy imaginable. Copy that sells and sells -- then sells some more!
It's called Power Copywriting For The Internet --
A Step-By-Step Guide To Writing Million-Dollar Advertising
He decided to turn things upside
down, inside out, mercilessly kill what didn't work, keep only those few things that proved they produce actual
sales... and "marry" all of this to what he had learned as a highly paid direct response
Once Bob came up with his web copy
"power formula," he put it to the test the only place it really counts -- in the market place. To be perfectly
frank, not all of it worked. But most of it proved exceptionally successful.
So Bob went back to the drawing
board, tweaked things here, fine-tuned things there, and continued to test and refine his "power formula" until it
performed like crazy. Then he tested some more.
Tested, Proven Techniques... Not Some
Ivory-Tower Academic Theory
All this testing paid off
handsomely. Because what Bob ended up with was a web copy "power formula" that's been exceptionally more profitable
than anything else he ever tried.
For example, perhaps you saw his
recent web promotion for a teleconference call on web marketing. That promotion was created in just a few hours
using the template for his "power formula".
How well did it do? It brought in
a whopping 7% response. And I mean 7% of all people who received the promotion signed up for the conference call at
$197 per person.
Compare that to the meager 0.5%
response that's the industry standard for web marketing, even for products that sell for far less than what the
teleconference call sold for. That's a 1400% increase in sales!
Bob worked 18 months and invested
hundreds of thousands of dollars to test and perfect this powerful approach. Now, for the first time, he's taken
the entire formula and broken it down step-by-step into a simple recipe anyone can follow to produce
record-breaking sales. It's all there in Bob's new program, Power Copywriting For The Internet.
Now, I could tell you about all the great results I know you'll get by using this program. But
instead, I'm going to let Bob's own clients show you in hard dollars and cents just how well his copy
Here's How Profitable The Copywriting "Power
Has Been For Bob Serling's Clients
"One simple strategy alone-- that took me all of five minutes to apply -- increased my day-to-day
profits by a hefty 38%. Other strategies have kept my business in a continuing growth cycle, to the
point where my profits have more than doubled."
"Bob Serling made copy changes for our catalog. The results were phenomenal. When you consider how
much money Bob actually made for us, his services are one of the best bargains I've ever come
"Our sales letter went to prospects who have never even heard of us. So far we have a 3% response.
Plus, we don't have all of the responses in yet because of a holiday. Not only is that
higher than anything we've ever done, it's really something when you consider we're selling a very
John Ballantyne, Marketing Director
Rushton International Engineering
"Our most successful package, which we still use, contains a sales letter that Bob wrote nine years
ago! It's helped us make Book Marketing Update, the number one newsletter for book publishers and
publicists. A lot of copywriters can make a strong logical sales argument, but Bob also has a real
knack for presenting things in an exceptionally emotional and persuasive way which makes a HUGE
difference in your response rate."
Book Marketing Update
Bradley Communications Corp
"I have been successfully direct marketing products for 5 years now, and I've seen just about every
course on the subject and have studied just about every good direct marketer out there. One of the
very best copywriters I know is Bob Serling. He does the most difficult task of all, which is
writing credibly about your product, while at the same time creating such fervent desire in the
prospect that they pick up and order immediately! To get a complete stranger (who didn't know
anything about your product) to go from indifferent to frothing over with desire in the span of 2
or 3 pages, is a rare and amazing skill indeed. Bob Serling has this rare talent.
Cummings Marketing Group
"Your copy increased our gross sales by 714% for this
product line almost overnight. Then I put the sales letter up on our web site
and it's bringing in 6-
figures annually with almost no effort on our part
Prospecting & Marketing Institute,
you'd like to start getting similar results, Power Copywriting For The Internet is for you. Whether you're
completely new to writing web copy or a seasoned pro, these techniques will have a powerful impact on your sales
A Unique Approach Makes It Easy To Write Powerful Web Copy
It's set up as a step-by-step
program that shows you everything from start to finish on how to craft powerful, compelling web
First, each step of the "power
formula" is laid out in complete detail. Bob leaves no step unturned. The entire process is revealed in
comprehensive detail, giving you a paint-by-numbers model you can plug in any time you want to create highly
profitable web copy.
But it doesn't just stop there.
You see, after Bob carefully explains each step of his power formula, he kicks the whole process up another notch.
The next section of the program is in a workshop format. This gives you a comprehensive demonstration of the entire
formula in action.
The First Annotated Web Copy
Your Key To Consistent
While designing this program, Bob
started thinking about a very elusive problem so many of his clients told him they were troubled by. They told him
they could recognize a good -- or even great -- ad or marketing piece when they saw one. But they didn't know what
made it great.
They told Bob it would help them
make more money if a copywriter would dissect a proven web marketing piece, block by block, to show precisely what
he was thinking when he wrote every component.
So Bob agreed to do just that. He
took one of his most successful promotions and broke it down block by block to show you every last detail of how it
was created. As he proceeds through each block of the promotion, he fully explains every strategy and technique and
answers every question you could imagine to get to the heart of how to create highly profitable web
Bob puts every detail under the
microscope -- so you can see precisely how to use every tip, trick, and technique in the power formula to its full
You'll see exactly what Bob's
strategy was, the reasoning behind the structure he chose, which key selling points he focuses on, as well as why
and in what order. And you'll get precise instructions on how to plug in the "recipe" to successfully sell any
product or service.
For the first time anywhere,
you'll have an insider's opportunity to understand every key factor of a highly effective sales piece. And you'll
be able to take the hands-on lessons and apply them to your own web marketing pieces for spectacular
Here's a quick look at just some
of the powerful advantages you'll gain from this unique, comprehensive training:
Profit from the 31-Step Internet Copywriting Power Formula. Web copy
requires its own unique approach in order to be as successful as possible. Customers have become more
sophisticated and much more skeptical when it comes to advertising, especially on the Net. So it's
essential that you get things right the first time, or else you'll lose the chance of making a sale
This doesn't have to happen to
you. By understanding and applying these 31 simple yet ingenious steps, you'll be able to create powerful
Internet marketing copy that brings in more traffic, closes more sales, and substantially increases your
profits. You'll have a distinct advantage you can use to capture a larger share of your market -- and leave
your competitors in the dust!
How is online copy similar to
offline? How is it different? And what components make your Internet copy the most profitable? You'll find out
what's a waste of time and energy, what to avoid at all costs, and what you must have to maximize your online
"Power Pre-Requisites" -- what you must have in place before you
ever write a word of copy. Getting your prospects to respond is nearly a done deal when you have these
components in place. But without them, you expose your marketing to far more risk than necessary. Don't
put your sales at risk. Plug these components in and watch your sales rocket up the
Yet most of the headline
formulas being taught today are completely useless. If there's too much hype... if you bore your prospects...
if the message isn't crystal clear with the most impact possible... you're done for. Find out everything you
need to create powerful, believable, high-impact headlines and start enjoying increased profits right
The inside secret of Pre-emptive Strike Credibility. More sales are
lost within the first page or two of copy than you could possibly imagine. This is truly a shame, since
it doesn't have to happen. Find out how to use Pre-emptive Strike Credibility to turn this situation
around entirely, get prospects to treat you like a trusted advisor, and increase your sales in record
You'll improve your sales when
you know which words add maximum selling power to your copy -- and which words to avoid like the
Discover how to avoid crucial copywriting errors that doom your promotions to
be shot directly to the recycled file or trash bin. These days, one thing is certain. The
marketplace is unforgiving. If your copy slows your prospects down, confuses them, doesn't hammer home
the benefits as powerfully as possible, or makes them work too hard -- you're
Discover which crucial errors
you absolutely have to avoid at all costs. And find out how to turn them around and add yet even more weapons
to your Internet copywriting arsenal.
Increase the selling power of all your copy by creating maximum response
offers. I'll let you in on a major secret. In today's market, your offer makes or breaks your
success. Crafting a powerful, highly profitable offer is easy when you understand how. You'll get
comprehensive details on how to do just that and start enjoying greater sales volume right
Harness the immense selling power of the only two things people really
buy. The simple fact is, people really only buy two things -- solutions to their worst
problems, or ways to achieve their most important goals. Get complete, step-by-step details on how to
imbed these powerful motivators into all your copy, resulting in even greater levels of
How to use Bob's
proprietary "piggyback" offer technique to add 30% or more profit to every sale you make. This is
so simple, you can have it up and running in less than half an hour. Yet it will produce additional profits
for you day-in and day-out for years to come.
Bump your sales up
another notch with the "inverted piggyback" offer technique. This takes the prior technique one
step further with often incredible results. You'll see how Bob has used it time and time again to increase
profits as much as 70% -- all for about 5 minutes of additional work.
How to use "Power Packaging" to increase your sales by 50% or more.
Over the past 16 years, Bob has invested hundreds of thousands of dollars to determine which factors
truly have a substantial impact on sales. One of the most effective and inexpensive to implement
techniques he developed is "Power Packaging." In this course, he shows you how easy it is to blend this
powerful strategy into your copy and gain impressive sales increases overnight.
How an ingeniously simple technique called "shifting the risk" can double or
triple your sales immediately. One of the greatest barriers to making the sale is your
prospect's natural skepticism. They've been lied to, cheated, and burned by unscrupulous businesses
more times than they care to remember.
Bob shows you how to overcome
this serious problem by "shifting the risk" completely off the customer and onto you -- plus how to eliminate
almost all real risk at the same time, and double or even triple your sales.
Bob reveals every last strategy
and technique he's used to sell literally millions of dollars worth of products and services on the Internet. No
Let me put it this way. Regardless
of whether you're a complete beginner who has never written a single word of copy or a seasoned pro who writes copy
for a living, this intensive training will turn you into a master of maximum sales, maximum profit Internet
You'll never again have to spin
your wheels writing and rewriting your copy. You'll never again have to settle for poor results because of lukewarm
copy. Power Copywriting For The Internet gives you all the tools you need to create top flight copy that delivers
maximum sales and maximum profits.
With that in mind, let's take a
look at all of the components of the program
What's Included In This Innovative Program
in-depth program gives you a multitude of powerful advantages. You get everything I've just covered above, plus
much more, in the following components:
Power Copywriting For The Internet --A Step-By-Step Guide
To Writing Million-Dollar Advertising
This comprehensive, 149-page book
is the foundation of the entire program. Everything I've just described above is covered in complete detail. Most
marketing material tells you what to do and very little else. That's not the case here. Not only are you told what
to do, the reasoning behind every step you take is thoroughly explained. And, most important of all, you are given
complete step-by-step details showing you precisely how to carry out each step.
At the same time, Bob has kept it
as lean and tight as possible. He doesn't waste a minute of your valuable time with useless fluff or
In addition, the annotated
workshop takes you through the actual creation of a highly profitable web marketing piece, giving you a
paint-by-numbers model you can use to create your own successful promotions.
That in itself is quite a lot. But
it's just the beginning. You see, this is simply the most comprehensive package you could ever ask for. Nothing has
been left for you to wonder about.
In addition to Bob's own advice on
high-profit copywriting, he's interviewed five of the sharpest, most successful marketers on the Internet to bring
you even more powerful advice you can take to the bank.
In five separate, one-hour
interviews, Declan Dunn, Audri Lanford, Corey Rudl, Marlon Sanders, and Joe Vitale bring you dozens of ways to make your Internet copywriting and
marketing more successful. Here's just a portion of what's covered:
· The best ways to drive major traffic to your web
· The single most important marketing method for succeeding
on the Internet
· Incredibly effective low-cost and no-cost marketing
How online copy differs from
traditional copy - that's what save you time and money
· The best ways to structure an online
· Hard facts on what sells and what doesn't sell
· Impressive success stories of companies you've never
· Common mistakes to avoid
· How to cash in with affiliate programs
· What the future holds for Internet
· And much, much more...
Now, here's a little
more information on the 5 featured experts:
BONUS #1: Interview with Declan
Declan is a leading authority on
substantially increasing your sales with affiliate programs. And he's also one of the most effective Internet
marketers and copywriters you'll ever meet. A widely sought-after speaker and consultant to companies like
PriceLine, CNET, and Travelocity, as well as hundreds of small to medium-sized businesses, Declan brings a wealth
of practical, proven techniques to this interview.
BONUS #2: Interview with Audri
Audri Lanford is the CEO of
NETrageous, Inc., and has one of the most successful sites on the Internet. Her vast knowledge of copywriting and
marketing on the Net has garnered coverage in over 100 publications including the Wall Street Journal, Forbes, and
Business Week. A master of proven, low-cost web marketing techniques, Audri reveals powerful strategies and
techniques you can use to start making more sales immediately.
BONUS #3: Interview with the late Corey
Corey Rudl (passed away now) used
to bring in over 1.8 million visitors to his web sites every month -- which produce annual sales of over $6.6
million. So you can bet he knows Internet copywriting and marketing just about as well as anyone on the Net. Corey
shines in this interview, revealing dozens of inexpensive and unconventional ways to dramatically increase your
success on the Net.
BONUS #4: Interview with Marlon
Marlon Sanders has written some of
the most successful web marketing promotions on the Net. His client list reads like a "Who's Who" of e-commerce.
Plus, Marlon has his own successful site that brings in thousands of dollars in sales daily -- and requires only
about an hour of Marlon's time each day. You won't want to miss the powerful information Marlon shares in this
BONUS #5: Interview with Joe
Joe Vitale was one of the first
copywriters to pioneer successful writing techniques specifically for the Internet. He's the author of some of the
best books available on marketing including "Cyberwriting" which you can get from Amazon.com. In this
no-holds-barred interview, Joe reveals a load of secrets for making your Internet copy and marketing produce
results beyond your greatest expectations.
Getting started couldn't be easier. The cost of this powerful business-building program is just $39.The
normal cost of the program is $147. But I have been able to improve on that price because you
can download the program immediately, the book plus the audio intreviews of the bright marketing minds in
Digital formats. Also we have no physical goods to manufacture for every order and no shipping costs we can
drastically reduce the price to a very reasonable introductory price of
includes Bob's complete "power formula", and all 5 bonuses.
Even though the price is extremely
reasonable, here's what's really important. If this program was just another set of "tell you what to do"
techniques without showing you precisely how to do it... another light-weight program that just leaves you broke
and frustrated, it wouldn't matter what the price is. It wouldn't be worth it.
But if you can know with complete
certainty that every web marketing piece you write will successfully achieve your goal, whether it's getting a
steady new stream of new customers... doubling or tripling your revenues... cashing in with lucrative backend
sales... or whatever your specific marketing goal may be... and having the skill to do this year after year for as
long as you're in business, what is that actually worth to you?
I can't put an exact dollar figure
on it for you -- only you can do that. But I can tell you this: at $39, this program could very
possibly be the best bargain and the best investment you'll ever make.
Get on track to making all of your
Internet marketing as profitable as possible...
Power Copywriting For The Internet
By Bob Serling
Let's Take This Up Another Notch -- I
Invite You To Fully Test This Program While Putting
All Of The Risk Entirely On Me
Now, in case you have any
lingering doubts whatsoever, I want to make it foolproof for you. You see, I completely guarantee that Bob's unique
approach to Internet copywriting will build your business like nothing else you've ever seen.
You've already heard what his
clients have to say about how much they've profited. So here's what I'd like you to do. Use Bob's copywriting
"power formula" for yourself for a full 90 days with no risk whatsoever. The risk is completely
You can "test drive" the power
formula as many times as you like. Since the entire formula is easy to apply and costs very little to put into
action, it will be a breeze to get in dozens of no-cost or low-cost tests.
Your Success Is Completely Backed By My
If you apply this formula (or even
parts of it) and it doesn't perform every bit as well as I've promised... if you don't produce thousands of dollars
in extra profit you never would have seen without this program... or if you're ever unhappy with the program for
any reason... I will promptly write you a check refunding every cent you invested. And all of the bonuses are yours
By the way, this guarantee is in
effect up until the final minute of the final day of the 90 guarantee period. That's how confident I am that Bob's
Internet copywriting "power formula" will change forever the way you create all your web promotions, and contribute
mightily to your bottom line.
Take Control Of How Profitable Your
Web Marketing Can Be -
already know what a difference truly powerful sales copy can make.
Weak, ineffective copy produces
weak, ineffective results. Worse yet, it can absolutely flatten your sales and profits.
Powerful, compelling copy has the
ability to deliver exceptional profits. And I'm sure that's the kind of result you're really
From the moment you start using
Power Copywriting For The Internet, you'll eliminate having to worry about the quality of your copy. This
program will give you the skills to create powerful, highly profitable copy time and time again. And if you use
outside writers, you'll have the ability to know right from the get go whether or not your writer has delivered a
Don't wait. Take a minute
and place your
order right now.
Power Copywriting For The Internet will give you the crucial skills
you need to substantially increase your sales starting today. And year after year for as long as you're in
Best To Your
P.S. Remember, the risk is entirely on me. By acting right
now, you get the complete program, all 5 powerful bonuses, and you have a full 90 days to prove to yourself that it
works as well as I've promised.
Plus, it's incredibly easy to put into action. All it takes to convert your weak, ineffective
marketing pieces into major winners is applying a few of these simple techniques.
cheat yourself out of all the profit you're entitled to? To get on a fast track to greater sales and profits, place
your order right now!